Enough to launch with
A new business doesn't need a 60-page brand manual. It needs enough rules that the website, the first flyer and the social posts look like the same company. A starter kit covers that and leaves room to grow. When the business is bigger, the kit becomes the base for fuller guidelines.
What's in it
| Part | What you get |
|---|---|
| Logo files | Wordmark, icon if ordered, stacked and one-color versions, in vector and PNG |
| Colors | Two or three brand colors and a neutral, with values for screen and print |
| Type | A heading and a body typeface, both licensed for your use, with free fallbacks for email and documents |
| Brand sheet | One page showing the logo versions, clear space, smallest size, colors and type |
| Starter files | A social profile image and cover, a favicon set, and an email signature block |
Picking first colors
We keep the palette small on purpose. One main brand color, one supporting color, and a dark neutral for text is enough for most launches. We check each text and background pair for readable contrast on screens, so your website buttons and menus work for people with low vision. Print values are picked to land close to the screen colors, and we note any color that is hard to match in print.
The one-page sheet
The brand sheet is for the people who will make things with your logo: a printer, a web developer, a friend helping with the first menu. It answers the questions they'll ask, such as which file to use, how much space to leave around the logo, and what the exact green is. It fits on one page so it actually gets read.
When you grow
Everything in the kit comes with source files. When you add a product line, open a second location or hire a marketing team, the kit can be extended into full guidelines with templates and more detailed rules.
Questions
Can I order the kit for a logo I already have?
Yes, if the logo files are clean. If the only version is a low-resolution image, we'll redraw it first, which the quote will list.
Do you build the website too?
No. We design the logo and the kit, and hand the files and the brand sheet to whoever builds your site.
Starting something new? Tell us the business name, what you sell and where the logo has to show up first. We reply with questions or a written quote.
Request a quote